Welcome to the first Craft CXM Partner Spotlight. A monthly series where we will spotlight our partners and provide a better understanding of what they do.

At Craft CXM, we are lucky enough to partner with some of the best technologies in the CX space and as such, we’re often asked our opinion on technology vendors… Sure there are a number of reports, quadrants, and reviews for the platforms which, depending on the report, gives a differing point of view. As such, we wanted to start a conversation to help people form more informed opinions about the market. The first in this series is Acoustic.

Acoustic is a private equity owned martech company born from the divestiture of IBM’s Watson Marketing business in 2019. Acoustic ecosystem is made up of a number of established and developing platforms. The core include:

  • Acoustic Campaign. A flexible multi-channel marketing automation tool which has a focus on simplicity, reusability and efficiencies across data, content, automation, and reporting. It started life in 1999 as Silverpop before being acquired by IBM in 2014.

  • Acoustic Tealeaf. A behavioural analytics solution with powerful session replay’s, advanced eventing, and customisable analytics. Tealeaf was also founded in 1999 and acquired by IBM in 2012.

  • Acoustic Connect. Launched in 2024, Connect is a reimagined platform that combines the best parts of all of their technology to single customer engagement platform built on Snowflake. It brings advanced behavioural events, real-time event automations, and an omni channel experience for creating and executing content.

Historically, Acoustic has been successful in the mid-market and enterprise space but it’s flexibility often means that it’s not uncommon for businesses at either end of the scale utilise their tech.

So if you’re a business that is wants to embed a martech solution without the need for a significant ecosystem change, or compliment your established platforms, then Acoustic could be a great fit. They have a free and accessible training academy with certifications available as often as needed.