About Us​

About Us​

Craft CXM launched in 2016 with one simple goal: deliver tangible value to our clients.

Our Mission​

By focussing on our customers, Craft CXM enables businesses to have more valuable connected experiences with their customers.​

Our mission is to be the trusted advisor and thought leader across customer experience solutions for all our customers. Our dedication to our customers ensure we keep our clients at the forefront of customer experience innovation. We don’t solve for today – we solution tomorrow!​

Our Approach​

Collaboration is at the core of our deliveries, we work closely with your teams to understand your objectives, operating environment and enable your teams to achieve maximum potential from your investments.​

Aligning to your objectives, we focus on creating true measurable value for the mutual benefit of you and your customers. Craft CXM amplify your ROI and become your best investment. Taking pride in your Brand, Craft CXM apply care alongside thought leadership in designing outcomes aligned to your business brand. Reliability is our baseline, we practice what we preach and are expert in what we deliver. Our team combines people who have delivered CX programmes for some of the world's best-known brands. Through our leaders, engineers, architects, analysists and strategists, it's a unique and powerful mix of talent who meet every challenge with enthusiasm, energy and agility.​

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Our Impact​
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At Craft CXM, we believe in doing the right thing by our people, clients, community, and the planet.​

As we’ve grown, we’ve codified the “right things” into policies and initiatives. Volunteering, fundraising, reducing e-waste and supporting local businesses are just some of the ways we strive to make Craft C XM a more sustainable business. We’re working towards our B-Corp certification to showcase our commitment and strength in sustainability.​

Our Values​

Our values are the guiding principles that ensure we continue to be the trusted advisor and strategic partner to our clients. Our values will always remain at the heart of everything we do.​

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Transparency:​

We are dedicated to creating meaningful value across our partnerships by aligning our efforts with your ambitions.​

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Value:​

We are dedicated to creating meaningful value across our partnerships by aligning our efforts with your ambitions.​

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Integrity:​

By prioritising what is right over what is easy, we bring a reliability and level of respect across all our partnerships.​

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Excellence:​

We have an unwavering commitment to quality and strive to exceed expectations in all aspects of our operations.​

Leadership Team​
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CEO

Leighton Robins

Queensland, Australia

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India General Manager

Tripti Ahujaa

Mumbai, India

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ANZ General Manager

Adam Isaacs

Wellington, NZ

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Head of Client Services

Laura Duque

New South Wales, Australia

“Our team are the core of who Craft CXM are, we remain very selective in hiring proactive, positive people who deliver on their word consistently. Delivering outcomes rather than promise is an ethos we stand by and why our clients remain with Craft CXM for many years.”​

Leighton Robins

Leighton Robins​

CEO​

Careers​

Work with us​

At Craft CXM, you'll work alongside clients as a trusted extension of their team. Our embedded approach means you’ll help deliver long-term value aligned with real strategic goals, not just short-term wins.​

Our team are diligent, curious, astute and proactive. We’re always looking for experts. Individuals with attention to detail, appetite for continuous improvement, strategic solutionists who our clients can rely on. If that sounds like you, please take a look at our current vacancies or send your CV to recruitment@craftcxm.com​