What we do

Strategise, Implement, and Optimise.

By focussing on our customers, Craft CXM enables businesses to have more valuable connected experiences with their customers.

Our mission is to be the trusted advisor and thought leader across customer experience solutions for all our customers. Our dedication to our customers ensure we keep our clients at the forefront of customer experience innovation. We don’t solve for today – we solution tomorrow!

Core Services

Strategic Consulting & Advisory

We assess the feasibility of your business goals and provide clear steps to help you achieve them, no matter the starting point.

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Technical Consulting & Implementation

We align technology with your goals to drive real results, going beyond software to ensure it works for you.

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CXM Operations

Keep your focus on what matters while we handle the rest. Our team steps in to give you the resources you need without missing a beat.

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Our Approach

We enhance customer experiences allowing you to...

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Understand
Customers as Individuals.

Craft CXM enables you to transform data into actionable insights through in-depth analysis, strategic frameworks, and predictive modelling to enhance and personalise customer experiences.

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Deliver
Personalised Experiences at Scale.

Craft CXM deliver tailored, holistic solutions. Solving complex technical challenges leading you to deliver hyper-personalised, dynamic customer experiences that maximise relevance to your customers.

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Connect
Seamlessly Across Channels.

Craft CXM unifies your messaging across all touchpoints, ensuring consistent conversations throughout your ecosystem. Unlock the value of a connected customer experience with centralised interactions.

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Manage
Marketing Operations Efficiently.

Craft CXM enables your environment to function effectively, optimise processes, and streamline complexity into success. Enhancing connectivity and automation creates an agile, efficient ecosystem.

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Measure
Incrementally and effectiveness.

Craft CXM measures the impacts of CX enhancements, providing deeper insights into performance. Understand the full value of CX, transforming results into continuous improvement and success.

Stronger together
Partnering to elevate your experience

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Acoustic

A real-time behavioural events and omni-channel execution set of tools designed to enable digital conversations consistently.

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Technical deployment

Auditing Acoustic solution performance

Implementation of effective campaign solutions

Improving utilisation and performance

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Adobe

A large suite of marketing, analytics, advertising and commerce tools designed to create personalised, seamless B2B and B2C customer experiences.

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Technical deployment and system integrations

Auditing Adobe solution performance

Campaign optimisation, performance and attribution models

Data management and automated configurations

Complex workflow management, analytics and reporting

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FlexRule

Enables organisations to make optimised, customer-centric, and situation-aware business decisions in changing environments using Decision-Centric Approach®.

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Technical deployment and Systems Integration

Implementation of effective campaign solutions

Improving Utilisation and Performance

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HCL Software

A large suite of data-driven tools across marketing, commerce, advertising and analytics designed to create real-time AI-enhanced customer experiences.

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Technical deployment and system integrations

Auditing HCL solution performance

Campaign optimisation, performance and attribution models

Data management and automated configurations

Complex workflow management, analytics and reporting

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Hightouch

A composable data and AI platform for marketing and personalization that lets you transform your existing data platforms into a secure, intuitive CDP that everyone can use.

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Technical deployment and Systems Integration

Auditing CDP and Decisioning Performance

Data management and Automated Configurations

Improving Utilisation and Performance

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Intelligencebank

Centralise digital assets, brand governance, marketing workflows and compliance so teams deliver on-brand, approved content faster and with less risk.

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Strategic design and operationalisation

Technical deployment and Systems Integration

Solution configuration and optimisation

Enablement, adoption, and process evolution

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Iterable

An AI-powered, cross-channel communication platform with sophisticated segmentation features and comprehensive journey capabilities.

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Technical deployment

Auditing Iterable solution performance

Implementation of effective campaign solutions

Improving utilisation and performance

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Medallia

A 360-business platform across Sales, Service, HR, Research and marketing with real-time event orchestration enabling connected conversations.

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Technical deployment

Implementation of effective campaign solutions

Improving utilisation and performance

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Pega

Automate experiences for customers and colleagues with Pega platform supported by enterprise grade, AI-powered decisioning at its core.

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Technical deployment

Implementation of effective campaign solutions

Improving utilisation and performance

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Salesforce

A cloud-based platform offering tools for sales, service, marketing and analytics solutions.

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Technical deployment and system integrations

Auditing Salesforce solution performance

Campaign optimisation, performance and attribution models

Data management and automated configurations

Complex workflow management, analytics and reporting

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Zeta Digital

A data-powered marketing cloud offering AI-driven insights, customer segmentation, and omnichannel orchestration.

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Technical deployment

Implementation of effective campaign solutions

Improving utilisation and performance

Get in Touch

Talk to us today, we're here to help.

Share your CX challenges, get tailored advice & solutions for your business or enquire about the latest trends across the market.