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Crafting the world's best customer experience solutions

Understanding your customers' needs and preferences, and providing them with efficient, frictionless paths to deal with your organisation, maximises value for both you and your customers. Which in turn drives customer loyalty and retention. Whereas poorly executed CXM results in customer churn, increased reliance on new customer acquisition and declining profitability and revenues.

Most organisations have a wealth of valuable information about their customers, highly experienced and dedicated sales, service and operational teams, and a plethora of technology assets. Bringing these together to be truly customer-value-focused is challenging.

At Craft CXM, we don't just solve for today – we enable for tomorrow. Our experts leverage know-how gained across many different brands and sectors to enable your data, technology and people to drive growth through exceptional customer experience.

Our team combines people who have worked on CXM programmes for some of the world's best-known brands, along with engineers, and data experts who have hands-on experience with the leading CRM and marketing automation platforms – it's a unique and powerful mix of talent.

Understanding your customers' needs and preferences, and providing them with efficient, frictionless paths to deal with your organisation, maximises value for both you and your customers. Which in turn drives customer loyalty and retention. Whereas poorly executed CXM results in customer churn, increased reliance on new customer acquisition and declining profitability and revenues.

Most organisations have a wealth of valuable information about their customers, highly experienced and dedicated sales, service and operational teams, and a plethora of technology assets. Bringing these together to be truly customer-value-focused is challenging.

At Craft CXM, we don't just solve for today – we enable for tomorrow. Our experts leverage know-how gained across many different brands and sectors to enable your data, technology and people to drive growth through exceptional customer experience.

Our team combines people who have worked on CXM programmes for some of the world's best-known brands, along with engineers, and data experts who have hands-on experience with the leading CRM and marketing automation platforms – it's a unique and powerful mix of talent.

We believe that delivering great customer experience is fundamental to long-term sustainable business growth.​

Our vision is to be the most trusted and respected provider of customer experience solutions. We do this by providing our clients with the expertise required to achieve their long-term objectives.

We believe that strong client relationships are key to success, and we're fortunate to work with amazing clients we enjoy collaborating with and who we can really make things happen for.

Our agnostic approach across our software partners allows us to create CXM capabilities that fit best for each of our clients and their customers. We remain client-centric because your objectives are our priority.

Our vision is to be the most trusted and respected provider of customer experience solutions. We do this by providing our clients with the expertise required to achieve their long-term objectives.

We believe that strong client relationships are key to success, and we're fortunate to work with amazing clients we enjoy collaborating with and who we can really make things happen for.

Our agnostic approach across our software partners allows us to create CXM capabilities that fit best for each of our clients and their customers. We remain client-centric because your objectives are our priority.

Our Values

Our values are what make us among the leading trusted advisors in CXM. We always put our clients first and work together to achieve the best results.

We strive for excellence in everything we do and use our expertise to craft the best solutions for our clients. We're also committed to being transparent and honest in all our dealings.

Transparency

We are open and honest in all our dealings.

Integrity

We will always do the right thing, even when it's not easy.

Excellence

We strive for excellence in everything we do.

Value

We stay focused on the end value we deliver to our clients and their customers

Need help with your CXM journey?

Get in touch

Contact number: +61 3 91018158

© 2024 Craft CXM. All Rights Reserved. ABN: 92 615 217 411

Craft CXM Australia: Level 23, Tower Five, 727 Collins Street, Melbourne, VIC, 3008

Craft CXM New Zealand 152 Quay Street, Auckland Central, Auckland, 1010

Contact number: +61 3 91018158

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