Continuing the Craft CXM Partner Spotlight, today we will talk about Acoustic Tealeaf.

Tealeaf is a behavioural analytics offering that gives businesses deep insights into how their customers interact with digital platforms. With powerful eventing, advanced Session replay, interactive heatmapping, customisable dashboards, and built in support like Struggle and Anomaly detection, it can be a valuable asset in your customer experience toolkit.

Session replay allows you to playback detailed user journeys like they are in real-time and define particular events, patterns, or sequences of steps leading up to an action. No sampling, no extensive coding (unless you want to), and the flexibility to go as detailed or as high level as you’d like.

These events created can be used to provide metrics in your custom dashboards, as building blocks to give greater context with compounding events, and even streamed to other platforms to drive action.

Built in capability like struggle detection and anomaly detection helps marketers realise value and find insights quicker. Struggle detection identifies a number of behaviours to assign struggle scores while anomaly detection looks for unusual patterns of behaviours, before generating events which can used to highlighting struggle or unusual activities.

Tealeaf has a lot of value to add into existing analytics ecosystems and is a helpful tool to get more detail out of other solutions like web analytics and personalisation engines.

Tealeaf’s ability to provide clarity on the “why” behind user behaviour makes it a valuable tool for any team looking to quickly find actionable insights to help create smoother and more intuitive user journeys.

If you’d like to find out more about Acoustic Tealeaf, or dive deeper into how it’s used effectively, then reach out to the team at Craft CXM.