As we wrap up our February spotlight on HCLSoftware, we’re going to look deeper into the HCL Marketing Cloud offering.

While Unica has gained a reputation for its powerful data processing capabilities, enabling marketers to manage and segment customer data effectively. The introduction of HCL Marketing Cloud is an evolution into a more compelling SaaS solution.

As the name suggests, this is a cloud installation of several modules that expands on the standard Unica capability. Marketing Cloud brings data processing, omnichannel execution and reporting together, creating a complete and unified workspace for marketers.

Here are some of the key capabilities that stand out for us:

• Intuitive drag-and-drop editors: Orchestrate customer journeys with multiple touchpoints across different channels and compose personalised content for use in single-send campaigns, or as part of larger marketing efforts.
• Built-in comprehensive reporting: Quickly identify areas of improvement by monitoring journey drop offs and deliverability metrics. Perform deep dives into behaviour analytics to optimise customer experience across inbound channels.
• Centralised contact and response data: Data from all channels is now integrated into the broader Unica ecosystem. Whether it’s outbound or inbound, data generated from campaigns and web are unified and made available to marketers without the need for third-party connectors.
• Real-time engagement and triggers: Automate responses to customer interactions in real-time with triggers based on behaviours or events to reach your audience at precisely the right time.