A hands-on entrepreneur with a passion for marketing and operations, I bring over 15 years of experience in marketing technology (MarTech) and nearly five years as a founder-operator. I am deeply focused on driving value, optimising operations, and fostering a positive, high-performing team culture.
Starting my career as a marketing technologist, I have a solution-oriented mindset and excel at helping clients achieve optimal outcomes—efficiently, effectively, and cost-consciously.
At Craft CXM, we empower businesses to build meaningful customer relationships through cutting-edge MarTechtools and automation. While you’ll often hear me ask, “How can I help?” (credit to Max Goodwin for the inspiration), outside of work, you’ll likely find me exploring new destinations with my 9-year-old, embracing the adventure of travel.